General Marketing
AppleInsider was the first to spot the recent addition of hotel and restaurant reviews from TripAdvisor and Booking.com in Apple Maps. The new review sources..
Mon Apr 2015
The latest "Digital Future in Focus" report has been released by comScore, which provides key statistics for the U.S. market. The report is available to..
Fri Mar 2015
According to a report by online research firm eMarketer, Twitter is poised to take Yahoo's place as the third-largest seller of online display advertising in..
Fri Mar 2015
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Thu Jan 2016
The Guardian, the Financial Times, CNN International, Reuters and the Economist have formed a combined advertising alliance to pool together their user data and advertising..
Thu Mar 2015
Yahoo has announced that Audience Ads are now available on the BrightRoll Demand Side Platform (DSP), the video advertising platform the company acquired last November...
Thu Mar 2015
Although nothing has been confirmed by the company, there have been rumors circulating about Apple's plans to offer a new online television service. According to..
Wed Mar 2015
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Thu Jan 2016
Yelp's influence continues to grow, with the company feeding content and reviews to Apple Maps, Bing, Yahoo and others. However, the company's strict "no review..
Mon Mar 2015
Delivery Agent has inked a deal with Toyota to power a TV-based interactive ad campaign for the carmaker's 2015 Camry, making Toyota the first automaker..
Tue Mar 2015
Online reviews can have a massive influence on consumer choices, and their power continues to grow as more and more people use review sites to..
Mon Mar 2015
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Tue Jan 2016
Yelp has taken a lot of heat in recent times, with many businesses alleging that the company favors good reviews for those who purchase ad..
Wed Feb 2015
The buzz around the Apple Watch continues to grow, with Apple CEO Tim Cook promising its launch in April. Marketers are watching the sales projections..
Wed Feb 2015
An important component of successful digital marketing is the ability to track ads to the offline point of sale, which is where the large majority..
Mon Feb 2015
