Search Marketing

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Jeep has partnered with Yahoo to run a set of native ad campaigns in its ongoing effort to attract travel and adventure enthusiasts. Considering the..
Tue Dec 2015
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It’s no mystery that consumers use Internet searches to educate themselves on large ticket purchases, and Google’s recent release of a study shows just how..
Tue Nov 2015
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Consumers who are searching Google for shopping deals on their smartphones could soon see an ad promoting a new text alert service to receive holiday..
Wed Nov 2015
Attracting more qualified buyers doesn't have to be hard work. Join our webinar & learn how to drive qualified buyers directly to your VDPs &..
Thu Jan 2016
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In 2014, Facebook first revealed its plans to begin utilizing data about the websites and apps that users browse for ad targeting. Now, the company..
Mon Sep 2015
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In a noteworthy move, Google has announced the rollout of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of..
Thu Sep 2015
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In December 2010, Google's Inside AdWords blog announced a new set of ad formats called TrueView Video Ads. Subsequently, in April 2012, the official YouTube..
Thu Sep 2015
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Thu Jan 2016
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The next time you perform a Google search on your desktop, you may notice something new: Tweets. That's because Google updated search via desktop last..
Mon Aug 2015
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During the Inside AdWords event earlier this spring, Google announced that Dynamic Search Ads was getting a reboot. Now, the overhauled interface has become available..
Tue Jul 2015
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Bing Native Ads is a new offering that allows advertisers to target user intent beyond search. Bing primarily bases "user intent" on prior search queries..
Mon Jul 2015
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Tue Jan 2016
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Google has recently updated its search feature to provide users with snippets of products available for purchase, and it now filters more relevant information for..
Mon Jul 2015
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This week, several sources began discussing what appeared to be a significant update to Google's algorithm, although the search giant hadn't made an announcement about..
Thu Jun 2015
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  Micro-moments is a phrase that is mentioned a lot in digital marketing circles these days. Last month, Google announced several mobile-centric updates for AdWords,..
Wed Jun 2015