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Comscore 2013 Search Engine Rankings | DrivingSales News

Comscore 2013 Search Engine Rankings

• April 9, 2013 • 0 Comments

evaluation

No surprise, Google is holding strong in the most recent search engine ranking released by Comscore. While many of us within the community are aware of these stats as they haven’t varied wildly over the past year, most of your dealership staff may not know this information.

Share this with your staff and raise everyone’s awareness about how people search. This is a great excercise to include everyone with the core concepts behind today’s marketing activities and understanding online shopping behavior.

A key factor I’ve been watching for a while is the activity shift between Yahoo and Bing. Yahoo fell again from January to February. Activity within Bing has the potential for continued growth as Facebook’s Graph Search begins to drive even more users to their results. Keep your eye on that activity within your own analytics as well.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in February with 67.5 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 16.7 percent (up 0.2 percentage points) and Yahoo! Sites with 11.6 percent. Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.

Screen Shot 2014-04-22 at 2.37.02 PM

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

18.3 billion explicit core searches were conducted in February, with Google Sites ranking first with 12.3 billion. Microsoft Sites ranked second with 3 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 475 million and AOL, Inc. with 305 million.

Screen Shot 2014-04-22 at 2.37.11 PM

“Powered By” Reporting

In February, 69.7 percent of searches carried organic search results from Google (up 0.4 percentage points), while 25.9 percent of searches were powered by Bing (up 0.3 percentage points).

 

Filed in: Industry News, Search Marketing • Tags: , , , ,

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About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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