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Florida Dealer Sues Rapper $250,000 For Instagram Posting | DrivingSales News

Florida Dealer Sues Rapper $250,000 For Instagram Posting

April 13, 2015 2 Comments

A dealership in Florida is threatening to sue a musician who has allegedly been bad mouthing them on social networks. Euro Motorsport Inc., a dealership in Fort Lauderdale, Florida is threatening legal action against Meek Mill, a rapper who seems to share an unfavorable opinion of the store.

The story, which was reported on by several media outlets, indicates that Gene Morales, the dealer principle at Euro Motorsport had a run-in with Mill’s manager. The alleged run-in occurred when Mill’s manager went to Euro Motorsport to pick up a Rolls Royce Ghost. The vehicle was reportedly sold for $200,000. However, up until the visit by the manager, only $185,000 had been paid toward the high-end luxury vehicle. Morales, the owner of the dealership refused to give the keys to the rapper’s manager without payment. In the end, Morales called police as the manager wasn’t paying for the full cost of the vehicle. In the end, however, Morales agreed to cut the $15,000 owed down to $8,000. However that lowered price isn’t the issue at hand.

After accepting the car for that extra $8,000, Meek Mill clearly wasn’t happy. His discontentment was public as it spilled onto his Instagram account. After the discounted transaction took place, Mill discouraged others from doing business with Euro Motorsport in an Instagram posting, “Make sure you never by no cars from #eurosportsselling expensive cars with salvaged tittles and lemons….. Make sure you never spend Ya money with them they thieves!!!!” He also posted another picture of a Lamborghini and spoke negatively of the same dealership, however his language was too vulgar to post on DrivingSales News.

The dealer isn’t happy about Mill’s charade on social media. After all, Mill has 4 million Instagram followers. The presumption is that when he talks, he has a large audience that listens. Among those to repost the message from Mill is Rick Ross, thus the dealer feels that Mill is costing them relationships with their celebrity clients. The dealer is reportedly sing Mill and seeking $250,000, the deletion of the social media posts and a public apology. As this story is posted Monday, the postings are still up and easy to find.

Do you think that this dealer is making the right move? Their store is facing negative PR after a client reportedly wanted to underpay for a vehicle. Should they be suing Mill for his remarks? To what extend should dealers go to fight for and maintain their online reputation?

About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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    Tim Scholtes

    Absolutely, the dealer needs to sue and for triple damages (intentionally malicious with intent to cause damage)and false claims. He can certainly make a claim that he was not happy with the price he paid (his opinion) but the rest would be over the top. Selling vehicles that are lemons and salvaged titles? Very easy to prove in a court room. THEY should take this guy for every penny that they can. ONLINE, shouldn’t mean that defaming someone should have any less consequences. Just because it is easy to commit libel now, doesn’t mean the rules no longer apply.
    He may think that his statements are cute, after all with his attitude, he probably thinks all dealers are crooks. This wasn’t a strong are tactic to get the dealer to give in to something. This was to damage and harm them. (i.e. Verbal Assault)

    Unfortunately this is happening more & more with customers who feel they deserve more from a dealer. They take to social media as a strong arm tactic to put pressure on the dealer. Sounds like to me, in this instance, Mr. Mills agreed to a price for the car and then sent his agent in to bully the dealer to a lower price. The dealer tried to stand his ground but still discounted the car and Mr. Mills still took to social media to attempt to hurt the dealer. I feel the dealer is well within his rights to sue for damages from this unfortunate situation.