Google Introduces New Mobile Quick Preview Feature

Google recently started experimenting with a new Quick Preview feature on mobile search results. This new organizational feature is designed for efficiency – to provide users with more information from a simple tap to either provide a quick glance at a specific page or an entire drop down menu filled with more relevant information and links.

You may have seen this feature during some of your mobile searches. I’ve seen it a few times and especially like the drop down menu functionality. The preview page is a nice feature in that it can quickly provide greater awareness without having to go all the way into the page. Is it exactly what I want? If so, then I can keep going; you don’t feel as if you’ve committed all the way.

This may force marketers to re-evaluate how their web pages are organized to help provide the most specific information possible and improve mobile CTR’s. Mobile searchers don’t want to click through several organic results, they want their content quick and they want it to be accurate.