Warning: Declaration of plugin_findreplace::addPluginSubMenu() should be compatible with mijnpress_plugin_framework::addPluginSubMenu($title, $function, $file, $capability = 10, $where = 'plugins.ph...') in /nfs/c07/h04/mnt/173052/domains/test.drivingsalesnews.com/html/wp-content/plugins/find-replace/find_replace.php on line 17

Warning: Declaration of plugin_findreplace::addPluginContent($links, $file) should be compatible with mijnpress_plugin_framework::addPluginContent($filename, $links, $file, $config_url = NULL) in /nfs/c07/h04/mnt/173052/domains/test.drivingsalesnews.com/html/wp-content/plugins/find-replace/find_replace.php on line 17
Non-Automotive Advertisers Want To Target Car Shoppers | DrivingSales News

Non-Automotive Advertisers Want To Target Car Shoppers

February 13, 2015 0 Comments

Edmunds.com is a consumer car shopping website that receives millions upon millions of visits each year. Consumers visit the site to investigate their next car purchase. That’s a fact that hasn’t gone unnoticed by advertisers in this case, outside of the automotive realm. To work with those companies Edmunds is rolling out a new “programmatic” ad platform.

This was created because there is a reported demand for advertisers to work with Edmunds to gain access to the niche automotive audiences on their website. Brands such as Target, Prada and Cartier want to ad-target consumers who flock to certain brands. For example, Prada might want to send ads at the type of individual who is searching for a new BMW or Porsche verses not so much if they are checking out a Chevy Sonic. Avi Steinlauf, CEO at Edmunds, said that there is demand for the Edmunds automotive audience. In a statement, Steinlauf said, “There are brands who would like to gain access to our audience that are not in the auto industry. For instance, a high-end luxury manufacturer of watches wants to gain access to the people shopping for Porsche and Maserati. Now they have the opportunity to buy inventory much easier than before.”

The platform that Edmunds has engineered will give those advertisers who employ it a great amount of user insight. It will provide audience data across “multiple screens” and devices including wearables, smartphones and smart TVs. According to Steinlauf, an advertiser who used the new platform in a test run on Edmunds website back in 2014 was three times more successful “finding shoppers” than they were before. How much will advertisers want to target automotive customers in the future? Do you think that this type of advertising will prove effective? Is cross industry ad targeting the next digital marketing trend?

About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

    Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c07/h04/mnt/173052/domains/test.drivingsalesnews.com/html/wp-includes/class-wp-comment-query.php on line 399

CISA ebook ICBB test software Masks KN95 Mask