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Trust Remains A Hurdle For Self-Driving Cars | DrivingSales News

Trust Remains A Hurdle For Self-Driving Cars

May 27, 2015 0 Comments

A Boston Consulting group study points to fully self-driving cars being a common part of U.S. roadways by 2025. That year, 2025 is also the point by which the self-driving vehicle market is expected to generate $42 billion in revenue, which is expected to go up to $77 billion by 2035. Self-driving vehicles are also expected to reduce accidents. A McKinsey and Co. study says self-driving vehicles could reduce accidents by up to 90 percent and save $190 billion per year spent on those incidents.

For consumers potential self-driving benefits don’t yet outweigh the risks.

Consumers don’t trust self-driving cars. Jeremy Carlson, a senior analyst for IHS Automotive told the Washington Post, “The technology is probably the easiest problem to solve. Consumer acceptance might be the hardest.” That consumer acceptance will likely come with trial and error. The technology will be available and consumers will have to decide if they are ok with letting their computer-controlled machine take them from point A to point B.

In an interview with Fortune, Ford CEO Mark Fields talked about what the blue oval automaker is doing with self-driving technology. Ford is an organization that hasn’t made a lot of noise with self-driving innovation while companies like GM, Google, Tesla, Nissan, Audi and Volvo have. In that interview Fields said, “Even now, semi-autonomous features are the building blocks for full autonomy. When you look at the breadth of semi-autonomous features that we have in our vehicles, we’re in a leading position there.”

Numerous automakers have and are coming out with features that help assist the driver without taking their driving responsibility away. Tesla Motors is even launching their autopilot self-driving features over a software update in a few months. This is far ahead of any other automaker. However, will this matter if consumers don’t trust it?

One possible issue with self-driving cars is for them to truly be effective, the vehicles around them need to be self-driving as well. A self-driving machine could do everything correct and still get into a major accident if another car on the road has a distracted driver. Vehicle-to-Vehicle (V2V) technology, the idea that vehicles will communicate with one another and help avoid accidents could be mandated in new vehicles in the U.S. by the end of the Obama administration. However, V2V and self-driving systems seem much more effective on a larger scale.

What will it take for self-driving cars to make it to your store? What will consumers need to believe about self-driving vehicles before they allow them to transport them and their loved ones? Finally … do you think the first organization to put a self-driving car on the road will be a traditional automaker or a tech company like Google and Apple?

About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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