Virool Launches New Service To Help Promote Facebook Video Campaigns

Digital marketers are seeking the most effective ways to promote Facebook videos to further the reach of their brands, and a new service from Virool could prove to be valuable in increasing video engagement and exposure.

Virool is known as the fastest growing video distribution platform for marketers, and considering recent reports about user-uploaded video content to Facebook overtaking YouTube uploads, it’s not surprising that Virool is announcing its new distribution product that is designed specifically for Facebook video marketing.

The new Facebook video distribution service from Virool can provide marketers with the ability to engage with an audience that extends beyond the Facebook platform. Digital marketers can now distribute their Facebook videos across the Virool network of more than 100,000 publishing properties. Most brands are working on increasing Facebook video engagement, and Virool’s announcement may be coming at a perfect time.

“We are already seeing a number of companies switching to Facebook as their primary video platform,” explained Alex Debelov, CEO of Virool. “By broadening our service to the Facebook platform, Virool is moving towards a platform agnostic capability that can help any video, hosted on any platform, reach an audience that deserves to see it. We are excited to bring video distribution to a new social network and help video marketers maximize their Facebook video strategies.”

Virool currently works to help promote video for more than 100,000 publishers, including Forbes, AdWeek and Rolling Stone. For brand marketers who are interested in utilizing its services, they can partner with Virool for their Facebook video distribution in order to:

• Seed their videos to a highly targeted audience based on key audience demographics and location
• Build custom overlays and banner ads, including one-click sharing to other social networks
• See real-time analytics that show instant campaign results, including heatmap reports and emotional tracking

Certainly, with the rapid growth of Facebook video consumption, digital marketers will be looking closely into Virool’s new service to see if it is an effective option for expanding the reach of their video campaigns.

“If you’ve spent any time browsing your News Feed lately, you’ve probably noticed that it is being bombarded by auto-playing videos,” wrote Virool CEO Alex Debelov. “As users adjust to this new mode of consumption, brand marketers are quickly turning a corner and reconsidering their video distribution strategy. There lies ahead a huge opportunity for video marketers who aren’t afraid to explore the Facebook video player as their primary video platform.”