Dealership Turns Angry Customer Into Help For Infant Cancer Patient
In a story that received a lot of attention, a customer at Peak Kia North, Veronica Pief, took her Kia Soul to the store to have vehicle’s radio repaired. In the end, the radio didn’t get repaired. Pief rather became angry at the dealership because her dash cam showed a service center employee drove her vehicle for 200 miles of menial errands over four days. The employee who ran the errands has been fired. Pief told the local news she would only be happy if they paid off the loan and took the car back. We weren’t so sure that was going to happen. However, we were wrong, Peak Kia North is paying off her car loan after all.
The management at Peak Kia North decided it was in everyone’s best interest to go ahead and pay off the car loan. Responding to the updated news on this story, Peak Kia North Sales Manager Chelsea Clarke told KUSA, “We have a lot of loyal customers and we just wanted to kind of reinstate that trust with them and show that we are trying to do the right thing.” After the vehicle buyback Peak Kia North will be auctioning off the Kia Soul with proceeds going to help Arabelle Murphy, a little girl with Neuroblastoma, a form of infant cancer. On the subject of what they’re doing with the vehicle Clarke added, “We might as well take something bad and turn it into something good.”
Do you think that this dealership made the right move? What do you think of their decision to make a swift decision when some dealership controversies are met with silence? In Peak Kia North’s shoes, how would you have handled the situation?
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