Indiana Dealership Offers Monster Truck Rides

When dealers come up with excellent ideas, it’s important to point them out. It’s great to see dealers doing great and innovative things. This is precisely why we have to mention a dealer that brought the magic of Monster Trucks to their customers for the kid in all of us.

John Jones of Corydon is a Chevrolet, Buick and Cadillac dealer in Corydon, Indiana. However, their recent customer appreciation win was with a Dodge. The dealership decided to show their appreciation for their customers by letting them ride in the Raminator. The Monster Truck has a 565 cubic inch supercharged hemi which reportedly makes over 2000 horsepower. Customers of John Jones of Corydon were able to ride in the truck in open space on the dealership real estate.

According to Sales Manager Dan Sillings, this year’s customer appreciation day was a success Sillings told WDRB, “First year that we had it, we had a 14-acre field in the back lot, but Mother Nature didn’t cooperate today, but I think they’re still having fun in the parking lot.”

This dealer is making headlines for thinking outside the box. They certainly decided to do something that consumers would likely find enjoyable in order to really stand out. What do you think of their Customer Appreciation Day? Would you want to host Monster Truck rides at your store? Finally, what other innovative ways have you seen dealers gain positive attention and press in their communities?

Below is a link to a Youtube video of the Raminator published by FCA.