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Search Marketing | DrivingSales News

Search Marketing

Jeep has partnered with Yahoo to run a set of native ad campaigns in its ongoing effort to attract travel and adventure enthusiasts. Considering the..
Tue Dec 2015
It’s no mystery that consumers use Internet searches to educate themselves on large ticket purchases, and Google’s recent release of a study shows just how..
Tue Nov 2015
Consumers who are searching Google for shopping deals on their smartphones could soon see an ad promoting a new text alert service to receive holiday..
Wed Nov 2015
Attracting more qualified buyers doesn't have to be hard work. Join our webinar & learn how to drive qualified buyers directly to your VDPs &..
Thu Jan 2016
In 2014, Facebook first revealed its plans to begin utilizing data about the websites and apps that users browse for ad targeting. Now, the company..
Mon Sep 2015
In a noteworthy move, Google has announced the rollout of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of..
Thu Sep 2015
In December 2010, Google's Inside AdWords blog announced a new set of ad formats called TrueView Video Ads. Subsequently, in April 2012, the official YouTube..
Thu Sep 2015
Download our DrivingSales Consumer Experience Whitepapers. The Most Up-To-Date Research About What Today's Customers Want From A Sale.
Thu Jan 2016
The next time you perform a Google search on your desktop, you may notice something new: Tweets. That's because Google updated search via desktop last..
Mon Aug 2015
During the Inside AdWords event earlier this spring, Google announced that Dynamic Search Ads was getting a reboot. Now, the overhauled interface has become available..
Tue Jul 2015
Bing Native Ads is a new offering that allows advertisers to target user intent beyond search. Bing primarily bases "user intent" on prior search queries..
Mon Jul 2015
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Tue Jan 2016
Google has recently updated its search feature to provide users with snippets of products available for purchase, and it now filters more relevant information for..
Mon Jul 2015
This week, several sources began discussing what appeared to be a significant update to Google's algorithm, although the search giant hadn't made an announcement about..
Thu Jun 2015
  Micro-moments is a phrase that is mentioned a lot in digital marketing circles these days. Last month, Google announced several mobile-centric updates for AdWords,..
Wed Jun 2015