Cox Enterprises Forms Cox Automotive

Cox Enterprises has combined 20 of its organizations to form Cox Automotive. Among the businesses that joined together to create this new organization are Kelly Blue Book, Manheim and Autotrader. John Dyer, President of Cox Enterprises said that, “over the past several years, we have invested in different segments of our auto business, from dealer services to our top-rated consumer brands. Under Sandy’s leadership, our wholesale and retail automotive brands have thrived and we are committed to leveraging opportunities to better serve and add value to our customers.”

The newly formed group is slated to generate $4.7 billion in revenue in 2014. On the formation on the new entity and what it means to customers, the Cox Automotive President Sandy Schwartz, spoke out. “We want end-to-end solutions,” Schwartz said. “It is just much easier now for us to go to our customers and say, hey, here is our whole array of products.” According to a Cox Enterprises Press Release, the brands will be fused together and divided into five different categories:

Auto Auctions and Wholesale Services: Manheim, ExportTrader.com, DealShield, Go Auto Exchange and Ready Auto Transport;

Financial Services: NextGear Capital and Go Financial; Media: AutoTrader.com and Kelley Blue Book;

Software: HomeNet Automotive, Haystak

Digital Marketing, vAuto and VinSolutions;

International: www.Dealer-Auction.com, BitAuto, Motors.co.uk, Jingzhengu, Manheim Retail Services, RMS Automotive and Modix.

Two of the heavy-hitters in this group, Kelley Blue Book and autotrader.com draw a reported 32 million unique visitors per month. That trusted amount of traffic gives Cox Automotive an excellent platform from which to promote its new brand and potential suite of products.