Here We Go Again…More Rumors Google Interested In Buying Twitter

This isn’t the first time this news has surfaced, but could it be the last? Twitter’s stock took a more than 4 percent jump yesterday and the rumor of Google potentially purchasing the social media company is the cause. According to Briefing.com, news broke yesterday that Twitter hired Goldman Sachs as an adviser to deal with two potential buyers … one is an unnamed company, and the other is Google.

This rumor has surfaced multiple times over the last few years. It makes sense why Google could potentially be interested again. With advertising dollars moving more towards social media, Google is certainly feeling some pressure from the success of Facebook, Twitter and other social media networks who are exponentially growing their revenue through targeted ads. Google’s social network Google+ has been a disappointment at best and has not been able to compete with Facebook or Twitter.

With the acquisition of Twitter, Google would certainly receive an instant foot hole in social media as Twitter is the second biggest social network with endless amounts of data. Google has the cash to make the purchase with $60 billion in the bank, but they would feel it as the estimated value of Twitter is $33 billion. The question is what could Google potentially achieve with this acquisition?

We’ll continue to follow this story in the coming days.