Author Archive: Jim Leman
Jim Leman writes about automotive retailing from Round Lake, IL, having covered the industry since 1992. He also provides media consulting services to companies offering technology services to auto dealers. Reach him at jimleman@gmail.com
It used to be “marketing†was done by the dealership’s ad agency or in some large groups by creative types in a room down the..
Tue Aug 2015
A tough grind’s ahead for America’s dealer body as it restructures to deliver the customer experience consumers demand today. This means radical process, staffing, culture,..
Thu Apr 2015
The average vehicle on the road today is 11.4 years old, says IHS Automotive and its Polk subsidiary. The average mileage is around 140,000. Dealers..
Thu Apr 2015
Attracting more qualified buyers doesn't have to be hard work. Join our webinar & learn how to drive qualified buyers directly to your VDPs &..
Thu Jan 2016
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Tue Jan 2016