General Marketing

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Netsertive, the marketing intelligence platform, recently completed a round of Series C funding, raising $24 million is new capital. The campaign originally set out to..
Thu Dec 2015
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It’s commonly accepted that any company looking to execute an effective marketing strategy today must include online video content as a featured component. But in..
Tue Dec 2015
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Google created a program a couple of years ago called City Experts with the intention of accelerating its acquisition of "high-quality" local business reviews. Rewards..
Mon Nov 2015
Attracting more qualified buyers doesn't have to be hard work. Join our webinar & learn how to drive qualified buyers directly to your VDPs &..
Thu Jan 2016
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Josh Pogue, digital marketing manager at Weins Canada, takes the cash and Best Idea title at DSES 2015 with his simple trick to increase SRP..
Tue Nov 2015
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After Jen Palmer had a bad shopping experience on KlearGear.com, she left a negative review online and was subsequently shocked to receive notice from the..
Fri Nov 2015
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Here are some of the highlights from the final day of DSES 2015. Day One Recap Day Two Recap Master of Ceremonies Charlie Vogelheim greeted..
Tue Oct 2015
Download our DrivingSales Consumer Experience Whitepapers. The Most Up-To-Date Research About What Today's Customers Want From A Sale.
Thu Jan 2016
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Day Two Recap Day Three Recap Nearly 1,100 automotive dealership professionals landed in Las Vegas for today’s kick-off of the DrivingSales Executive Summit. The event..
Mon Oct 2015
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Mobile ad-blocking has recently become a hot topic in the marketing industry and it has definitely prompted a lot of concern over its potential effect..
Wed Sep 2015
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A recent IBM study of 100 enterprise CMOs found marketers are shifting customer acquisition investment from the top of the funnel to distribute it more..
Thu Sep 2015
Try Out for Free the Best Automotive Retail Training Platform in the Industry. Proudly Used by Over 2,500 dealers. Get your Free Demo Today!
Tue Jan 2016
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Truly, what the cookie was to desktop advertising, location data is to mobile. Location history is now evolving into a cookie substitute for mobile advertising,..
Wed Sep 2015
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In an effort to continue its Consumer Protection initiative, Yelp reports that it has issued Reputation Warnings on more than 100 listings that are connected..
Fri Sep 2015
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In a noteworthy move, Google has announced the rollout of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of..
Thu Sep 2015