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General Marketing | DrivingSales News - Part 2

General Marketing

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Part 1: Buying Opportunity – The Changing Landscape Of Third Party Sites A Changing Landscape Today, the primary shopping functions performed by consumers on independent..
Thu Sep 2015
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Many auto dealerships are spending an increasingly large amount of money on mobile ads, which makes a lot of sense when you consider the continuing..
Thu Sep 2015
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Series Intro This is the first installment of a eight part series on the choices dealers have in leveraging independent Internet sites to acquire sales opportunities..
Thu Aug 2015
Attracting more qualified buyers doesn't have to be hard work. Join our webinar & learn how to drive qualified buyers directly to your VDPs &..
Thu Jan 2016
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It seems that Honda is pulling back significantly on its media plans. Last year, the company attempted to make a major splash in the marketing..
Tue Jun 2015
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The Wall Street Journal recently reported that Comcast was in discussions to acquire the TV ad-targeting company Visible World, citing the source as "according to..
Mon Jun 2015
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In big news for dealerships that rely on television advertising, Google has announced a new local advertising service for Google Fiber that will make TV..
Tue May 2015
Download our DrivingSales Consumer Experience Whitepapers. The Most Up-To-Date Research About What Today's Customers Want From A Sale.
Thu Jan 2016
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According to a new eMarketer report, the U.S. auto industry accounts for the second largest share of digital ad spend in the country. In 2015,..
Thu May 2015
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According to a report from BIA/Kelsey, the auto industry is expected to spend more than $15.1 billion on local advertising this year, with 77 percent..
Wed May 2015
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Yelp and other online review sites are very controversial for dealerships and other businesses, and there have been many lawsuits based on claims that negative..
Tue May 2015
Try Out for Free the Best Automotive Retail Training Platform in the Industry. Proudly Used by Over 2,500 dealers. Get your Free Demo Today!
Tue Jan 2016
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DrivingSales News caught up with customer service consultant, keynote speaker and author, Micah Solomon, to discuss the current state customer service and customer experience trends..
Mon Apr 2015
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Facebook has filed a patent to create a new ad exchange that could shake up the ad-tech industry in a big way if it comes..
Fri Apr 2015
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Nissan has deployed Adobe's Marketing Cloud platform globally in an effort to deliver a unified and more cost-effective digital marketing strategy around its Renault-Nissan Alliance...
Thu Apr 2015

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