Tips For Getting the Most Out of Link Building

The link building industry is booming, with a growing number of marketers investing their time into understanding the finer points of this complicated undertaking.  The upcoming year is going to be a period where comprehending the essential information about link building will make a massive difference in the success of your company’s digital marketing endeavors.

There are many aspects of the link building industry that are important to understand for all digital marketers, and running your own link report is a great way to start.  There are many advanced tools available with a variety of options, from free trial memberships to services that are entirely free to use for smaller enterprises.  If you have a large link profile, it is advisable to pay for a proper link analysis tool.  Both Google and Bing offer basic webmaster tools, but it’s a smart plan to use a system that is independent of those engines as well.  If you’re concerned that you are experiencing problems, you may want to hire a consultant to utilize their expertise to ensure positive results.  However, for basic analysis, several great tools are available for you to use, such as Ahrefs, Open Site Explorer, Majestic SEO and Raven Tools to name a few.

It’s important not to underestimate the value in setting up both Google’s and Bing’s webmaster tools.   These free services will provide you with valuable information on incoming links, and you will be notified through WMT if you get a manual penalty in Google.  Be sure to use these analytical tools on a regular basis and you will be able to stop issues before they become too serious.

Metrics are certainly an important aspect of link building, but relying solely on these statistics is not necessarily the best plan for your business.  If you find a website that is a perfectly suitable place for your link except for the metrics, consider using it, provided that it is not penalized.  Remember, if you have the opportunity to get a link on a blog that is experiencing significant social traction but doesn’t have great metrics, it’s still advisable to make the connection.Another important aspect of link building is to keep a keen eye on your links.  Some companies are known for using risky methods to build links, so if you feel that something has gone wrong, that is the time to hire an expert to do a thorough analysis to ensure compliance before major problems arise.

The past year has seen massive crackdowns on link building tactics, making it more important now than ever before to understand the regulations and methodologies.  If your company has been hit with a penalty, it’s not advisable to continue with the same method as the penalties may be worse the next time that you are discovered.  It’s wise to take this time to reevaluate your link building plan to come up with a more viable long-term solution to enable reliable growth over the coming period.