AutoNation Gives Family With 11 Children Brand New Van

Just yesterday we told you that AutoNation is in the midst of a national ad campaign. They are celebrating selling 10 million vehicles. No other dealer group has sold that many vehicles before. AutoNation has made no secret of this feat. They have spent $20 million dollars in an advertising campaign that included national TV commercials and iHeart radio ads.

AutoNation CEO Mike Jackson has been a frequent visitor to CNBC and on June 3^rd, he made an appearance on the program outside to showcase a car giveaway. AutoNation gave a white Jeep wrangler away to the Gomez family. Fast-forward just one day and AutoNation is doing it again, this time for a much larger clan. The nation’s largest automaker has given away a sizable van to a sizable family.

The Marr family consists of eleven children, two of which reported have special needs. They recently went into AutoNation Ford store looking for a new van after a recent accident rendered their old transportation a total loss. The family did purchase an undisclosed used van, however the management at AutoNation had other plans. Soon after the family purchased the van, they were called back into the store, all eleven of them. What occurred was more than they expected.

AutoNation CEO Mike Jackson both tore up the check for the van that they just purchased and gave the family a brand new 15-passenger van. The 2015 Ford Transit came as a surprise to a visibly grateful family. Kat Marr, the mother of the family told the local CBS station, “I’m blown away. God is so good. AutoNation has really blessed us. In return, Jackson said that this giveaway is a thanks to customers like the Marr family. Speaking to the Dallas Morning News, Jackson said,” “We could think of no better way to celebrate the industry-leading feat of selling our 10 millionth vehicle than by thanking those who made it possible  our customers.”

What do you think of the gift that AutoNation gave to the large and wonderful family? AutoNation plans to give away vehicles in all three of its regions in the USA. They’ve already given away a vehicle in Florida and Texas, thus the western region can’t be far off. For an organization with as much brand awareness as AutoNation, do you think that this campaign will make the group even more of a household name?