Bing Ads Announces 24 Hour Support Services and Industry Insights Portal

Bing Ads recently added 24/7 live chat support as well as a robust Insight Portal to assist advertisers and businesses in their efforts to experience greater success and a better understanding of their customers.

The announcement from Bing Ads clearly indicates the company’s interest in increasing their support, explaining that, “Starting today, we will provide live chat support in English for customers 24 hours a day, 7 days a week.  Whether you have a billing question, want to improve campaign performance, or need help adding Sitelink Extensions to get more clicks, Bing Ads is ready to help all day, every day.”

Bing Ad’s new Industry Insights Portal is launching in the U.S., featuring case studies, videos and research around key events such as Mother’s Day and the World Cup, as well as in several verticles including automotive, home improvement, financial services, travel, technology and others.  The robust portal will serve a multitude of purposes for many small and large businesses as well as a wide range of marketers.

Bing Ads explained the vast amount of valuable information that can be found in the Industry Insights Portal in their announcement.  “Bing Ads is constantly looking for ways to enable customers and the development of rich, educational content.  To better help us do that, today we are launching the Bing Ads Industry Insights Portal in the United States, which will deliver our advertisers insights to help them explore, learn and execute stronger digital and search strategies.  For our agency customers, the Industry Insights Portal provides a one-stop shop to support your business, with industry-targeted sales and client engagement opportunities.  But the beauty of Industry Insights extends to all of our customers who can visit the site to discover the latest Bing Ads research and learn about key seasonal opportunities through our new seasonal content.  We’ll arm you with all information needed to successfully take advantage of these opportunities.”

Providing marketers with new tools to take advantage of specialized events is something that many businesses will be greatly interested in.  The Bing Ads announcement explains that marketers will be able to find out answers to essential questions, such as the following during the World Cup:

• Who’s watching soccer?
• What types of things are people searching for during the World Cup and when are they searching?
• Which industries are expected to see increased spending?
• How can you most effectively reach these consumers using search advertising and Bing Ads?

Clearly, small businesses and marketers will be able to use this information to great advantage, allowing them to target consumers more effectively than ever before, and it is expected that these new tools will alter aspects of the future approach of many advertisers.