Cars.Com Hires Collette LaForce As New CMO

Cars.com has a new chief marketing officer, coming to Chicago from the lone star state of Texas. Collette LaForce is the new CMO at Cars.com. According to a Cars.com press release, LaForce will be responsible for, “all aspects of brand marketing, advertising, pricing and analytics, communications, and creative services and events for Cars.com.” The expectation is that LaForce will be able to help Cars.com surge forward to the “next level.”

Alex Vetter, CEO of Cars.com spoke about LaForce’s entry into his organization. In a press release, Vetter said, “I am pleased to welcome Colette to the Cars.com family. She is a Silicon Valley veteran and nationally renowned CMO with more than 20 years of experience in the technology sector who will help take Cars.com to the next level. She has earned a reputation as a change agent who succeeds at driving results and consistency from her teams, and I believe she can further accelerate Cars.com’s growth as part of TEGNA.”

LaForce comes to Cars.com in Chicago from Austin, Texas where she was the chief marketing officer and senior vice president of AMD, a semiconductor company. She spent three years at AMD. She also has extensive experience working at Dell as CMO and Global vice president of services for four years. She graduated with Honors from Notre Dame, where she was part of a nationally ranked swim team.

“The opportunity to help Cars.com deliver outstanding business performance through marketing innovation and best-in-class digital experiences for buyers, sellers and advertisers alike is very exciting to me, LaForce said in a statement.” I’m thrilled to be joining such a dynamic, growing business and one of the industry’s most beloved and trusted brands.”