Dominion fuses in NADA DATA

The supplementation of the NADA Used Car Guide data to Dominion Dealer Solutions was announced earlier today. Dominion, a corporation known for equity data mining, web design, marketing, and CRM, among other strengths, has chosen to bolster DealActivator, their equity mining product, with NADA data.

The General Manger of Equity Solutions for Dominion Dealer Solutions, Alan Andreu,  explained that, “We’re pleased to offer our dealers a choice for used car values. With the addition of NADA Used Car Guide data, dealers can choose the guide they prefer.This continues DealActivator’s trend as the leader in automotive equity data mining.”

On the NADA side of the addition, Mike Stanton, COO and vice president of NADA Used Car guide said that, “We look forward to the continuing expansion of our relationship with Dominion Dealer Solutions.”

How can this help those already involved with DealActivator? Those existing users will have a NADA Used Car Guide option available at no additional charge.