Google Set To Launch Response to Apple’s “Car Play?”

Apple’s” CarPlay” may soon have a chief competitor. Reports indicate that Google will launch a similar in-vehicle OS product at their annual developers’ conference. The in-vehicle operating system will likely be an android challenger to the “car play” system which allows users to use apps, make phone calls, text and more, all using “Siri” technology while behind the wheel of an automobile.

Reports also indicate that the new system is known behind closed doors at Google as, “Google Auto Link.” The system is expected to work in conjunction with drivers’ android phones, instead of being a system built into a vehicle. With competition in this arena heating up, one has to wonder what this will mean for the In-Vehicle Infotainment (IVI) market. Intel and Microsoft have worked with vehicle manufacturers on this technology, which may suddenly face competition from a different, non-permanent type of system.

The event during which the announcement will likely occur is slated for the 25-26^th of June in San Francisco at the Moscone Convention Center. While Google has yet to comment on these rumors (thus the reason for the conference), reports do indicate that the announcement will occur during the event.