How to Become A Social Media Marketing Specialist [Infographic]

Remember five years ago when it was rare to have a dedicated employee who managed the website? As the environment changed the internal roles also shifted. These roles are continuing to shift and now this person is evolving into a marketing all-star. You’re among the minority if you don’t have someone managing these efforts now – and finding the right person is a difficult task.

Today’s all-star marketer is a rare breed with an extensive skill set and various experiences. Communication skills such as writing and speaking are a must. The social marketing specialist also needs to be a solid leader with infectious enthusiasm to drive the culture and vision needed. I would push the needle even further and rise above the rest they need a solid grasp of technology, be able to manage tech projects and even have enough coding knowledge to be dangerous.

Whether you’re looking to broaded your scope or hire the right candidate, here’s a great overview of   what makes up the successful social media marketing specialist.

Infographic from Schools.com