Nissan Hires Disney VP Jeremy Tucker To Lead U.S. Marketing

Nissan has hired Jeremy Tucker from Disney to head up its U.S. Marketing Program. Tucker, who is only 38, was previously the Vice President of Strategic Marketing at The Walk Disney Company, a position that he held for just over 2 years. Prior to that endeavor, the SMU MBA grad held numerous positions for PepsiCo. His tenure at that company lasted about eight years. He began as Associate Brand Manager and worked his way up to the Senior Director of Marketing: Frito-Lay National Brand Innovation.

Tucker has no previous experience in the automotive industry. Fred Diaz, Nissan’s Senior VP of Sales sees Tucker’s background as a positive. “We have to do things differently to break through the huge auto industry clutter,” Diaz said. “His (Tucker’s) outside perspective on how advertising is being done elsewhere is going to help us do things differently.”

Tucker envisions himself as a man who achieves results. According to his LinkedIn page, in his professional summary, Tucker tells the business world who he is. Via LinkedIn he explained he’s, “Focused on achieving measurable business results through leading change, motivating and empowering teams, and advocating for the consumer to drive preference.” Diaz and Nissan plan to introduce Tucker though a series of regional meetings with dealers in the coming days.