Social Media engagement from Fortune 500 companies jump.

America’s largest companies are finally starting put some serious effort behind the original social platform – blogs. After a few years of stagnant growth, Fortune 500 companies using blogs as part of the digital marketing efforts has increased by nearly 50% over the past three years.

The core concept of content marketing and the role it can play is starting to sink in to their marketing teams. Social sharing, consumer engagement and obvious organic search benefits rank among the major benefits for companies leveraging blogging activity.

As the usage and familiarity by these large corporations and brand builds, so does the opportunity for greater consumer acceptance by smaller businesses.

Fortune 500 companies continue to stick with the major platforms such as Facebook and Twitter while they are willing to add channels such as Google+, Foursquare and Instagram to their marketing mix.

View the entire University of Massachustetts study.