Texas Toyota Dealer Partners With Local Uber Drivers

Toyota of Plano is using the rising popularity of Uber to their benefit. The Toyota store offers specialized deals to Uber drivers. This is because the dealership believes that word-of-mouth advertising still means something. They also believe that front license plate advertising is worthwhile. The store is standing out as they work with drivers who are part of the most prominent ride-sharing organization on the planet.

Toyota of Plano hopes to see a return on investment from offering large discounts to Uber drivers. Their aspiration is that Uber drivers will talk about their dealership to drivers and keep their dealership license plate frame. On the Toyota of Plano website, the discount offer available is explained. Uber drivers who live in the Dallas/Fort Worth area can come into Toyota of Plano and purchase their vehicles at a discount. Specifically, those Uber drivers negotiate the price of their vehicle purchase or lease and then Toyota of Plano promises to knock the price down another $750. According to the dealership website, the following vehicles are eligible for the program:

-2015 Toyota Camry

-2015 Toyota Camry Hybrid

-2015 Toyota Avalon

-2015 Toyota Avalon Hybrid

-2015 Toyota Prius Liftback

-2015 Toyota Prius C

-2015 Toyota Prius V

-2015 Toyota Sequoia

-2015 Toyota Sienna

If Uber drivers purchase or lease a new qualifying vehicle, they are also eligible for a 2-year/25,000 mile maintenance and roadside assistance package. According to a report from Automotive News, Toyota of Plano sells about 200 vehicles to Uber drivers each year. The thinking behind the new undertaking is the Uber drivers will talk to passengers about where they bought their vehicle. According to the same AN report, an estimated $400 is spent by dealers on advertising for each vehicle sold. That translates out to the $750 discount provided to Uber drivers being a bargain.