Twitter’s New Ads Editor Allows Bulk Editing Of Campaigns

To make it easier for businesses to produce a wide array of ad campaigns through its site, Twitter has introduced a new tool called Ads Editor.

The new editor allows advertisers to edit vast numbers of campaigns all at once via an Excel spreadsheet. Previously, dealerships had to individually edit each of their campaigns through ads.twitter.com by updating each form field. Now, with the new tool, campaigns can be quickly edited in bulk through Excel, which will be particularly helpful for dealerships who are running multiple targeted campaigns on the platform.

“With Ads Editor, you can leverage the power of Excel to manage your campaigns at scale,” wrote Twitter in its blog post announcement. “For example, if you’d like to edit your campaign end dates, budgets, and targeting criteria, you can simply download a spreadsheet of the campaigns you’d like to modify and make changes directly in Excel. Then you can upload the updated spreadsheet to apply those changes instantly, with a single click.”

Twitter provided the following video illustrating how its new tool works:

Certainly, editing campaigns in bulk will save dealerships a lot of time, and the streamlined process should make Twitter more attractive to new advertisers.

Twitter says its Ads Editor will start rolling out to some advertisers immediately, and it will be available to all advertisers globally over the next few weeks. Users will receive a notification in ads.twitter.com when the tool has been turned on for their account.