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Relevant Tweets Now Showing In Google Desktop Search Results | DrivingSales News

Relevant Tweets Now Showing In Google Desktop Search Results

August 24, 2015 0 Comments

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The next time you perform a Google search on your desktop, you may notice something new: Tweets.

That’s because Google updated search via desktop last week to include relevant Tweets in the search results about whatever a user is searching for. The two companies made an official announcement of the expansion on Twitter, in the following comical exchange:

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Earlier this month, there were reports Google had started to experiment with displaying content from Twitter in desktop search results. In May, Google had started to show Tweets in mobile search results, but now they will also begin to show in the results of all English language searches on desktop.

This partnership is an important one for Twitter, because it is relying on increased exposure to drive more traffic back to its platform where it can serve ads and address its need to turn visitors into users. Meanwhile, Google’s access to Twitter content allows it to surface additional real-time search results faster.

Google told Search Engine Land that it’s rolling out this functionality to all users in English globally, and just like in the mobile results, Google will display Tweets in a carousel in the main column of the organic search results. However, the Tweets will only show when Google deems them to be relevant, and it’s yet to be seen exactly how the company will make this determination.

Google explained that the relevancy and ranking behind these Twitter results will continue to evolve and improve over time, and there is currently no advertising component to showing Tweets in the organic search results. To see or click on the results, users do not need to have a Twitter account.

It’s no secret that Twitter has been struggling with a significant decrease in the growth of its user base in recent times, and the company is banking on new deals such as its agreement with Google to extend its reach in the future. Only time will tell whether or not this partnership will help the social media platform to return to the rapid growth rate that it has experienced in the past.

About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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