The Hyperconnected Lifestyle: Teens and Technology [Infographic]

Understanding tomorrow’s car buyers and their behaviors is becoming increasingly easier by simply diving into their activities and habits.

Smartphone adoption is at an incredible penetration level currently with 25% of teens saying they access the Internet mostly from their phones This penetration will continue to grow.

A recent study from Pew Research reveals some very interesting statistics that give a clear vision of today’s activity and helps us wrap our head around where consumer behavior is heading.

78% of teens now have a cell phone, and almost half (47%) of those own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
One in four teens (23%) have a tablet computer, a level comparable to the general adult population.
Nine in ten (93%) teens have a computer or have access to one at home. Seven in ten (71%) teens with home computer access say the laptop or desktop they use most often is one they share with other family members.

Download the entire Pew Research report: Teens & Technology 2013.